- Ask away..
-
How to Use the Pattern Tool in Adobe Illustrator
I used this video as a guide to create repeat pattern using Illustrator and it was amazingly helpful! Would highly recommend to anyone, such as myself, who is starting out in pattern design! A great beginner’s guide!
-
- "Man is a complex of patterns, or processes. We speak of our circulatory system, our respiratory system, our digestive system, and so it goes. Man is not weight. He isn’t the vegetables he eats, for example, because he’ll eat seven tons of vegetables in his life. He is the result of his own pattern integrity."
—R. Buckminster Fuller, I seem to be a verb (1970).
This quote symbolises my thought process in that it highlights the habits and life patterns of daily life. We are all guilty of being ‘a creature of habit’ in some form, whether that’s the supermarket we choose to shop at or the route we walk to work everyday.
I want to break these boundaries using Graphic Design.
-
Kate Bingman-Burt is an illustrator whose work orbits around objects and things that are often overlooked. She uses primarily line and colour to produce her innovative and instantly recognisable work.
I have taken her as inspiration to use line to inform my audience of the ‘overlooked’ limited choice us, as consumers, are given. The supermarkets make our choice. We are then given the filtered options to choose from. Whatever is considered as imperfect is labelled as waste.
-
Using the UK’s leading food and grocery retailers I asked 24 consumers, (between 18-26 yrs), to order them in terms of status. Above is the most common output with Waitrose at the top and Lidl at the bottom, with supermarkets such as Tesco and Asda in the middle.
This is as I would have expected.
As consumers, we judge heavily; not just on what others buy but where they buy it from too. This is something I want to explore further. I want to investigate whether there is much of a difference between the top end supermarkets and the stores considered ‘low-end’.
I intend to do this through taking a random selection of onions from 5/10 stores and identifying sizes that are found from each sample. I will then compare and contrast them between stores to see whether or not you are really paying for quality or quantity. Or whether it’s simply snobbery and misperception amongst consumers.
-
Up to two-fifths of fruit and veg crop is wasted because it is 'ugly', report finds
“as much as 40% of a crop rejected”.
-
After Asda's 'Wonky Veg Box', This Is What Britain's Other Supermarkets Are Doing
Perfection VS Imperfection
-
-
Although this legislation is extremely difficult to comprehend, The main focus is that fruits and/or vegetables have to be sold by net weight. And the consumer must be made aware of the quantity before purchase.
Where does size come in?
I have contacted multiple supermarkets and local farmers in the hope that I will be able to shed some more light on the guidelines needed for fresh fruit and vegetables to be sold in Britain (if there are any at all).
-
According to the UK food and grocery sector report (Feb 2016), the above image shows the top 10 supermarket stores in Britain. They are:
Tesco
Sainsbury’s
Asda
Morrisons
Co-operative
Waitrose
Aldi
M&S
Spar
LidlFrom these supermarkets I can produce a consumer hierarchy, (otherwise known as a snobbery list and/or stereotype), that most British consumers adhere to. There are five categories.
Superior
Waitrose
M&SPremium
Co-operative
SparEveryday
Sainsbury’s
TescoInferior
Asda
MorrisonsBargain
Aldi
LidlBased on these stereotypes, I will select a store from each category to begin my initial research. These supermarkets will be:
Waitrose - Co-operative - Tesco - Asda - Lidl
This way I am taking research from each category listed above. I want investigate how different the fruit and vegetables actually are between the chosen supermarkets and whether they vary like the snobbery labels may suggest. Exploring the restricted boundaries and infinite lack of choice we have over the size and proportion of our produce is a major interest of mine. I may also begin to compare money paid and the quality to see if we, as consumers, are in fact getting our moneys worth.
-
The power of zoom.
THE WORLD OF MEGAN MAY
First Class BA (Hons) Illustration Graduate currently studying MA Graphic Design.
